Is Augmented Reality Ready for Primetime?

Room B5

While VR and AR are being explored as marketing channels for studios and networks, many are seeking to define the role of immersive content in the future of main stream programming. We will hear from studio executives and pioneers in new content and media properties as they share insights on how their pushing the future of television and enhancing fan engagement more profoundly than has been possible until now.

Presented by Television Academy

Life Track