BMW i Visualiser – A Case Study

Room B5

With BMW i Visualiser, the first OEM global AR consumer experience for cars was launched for iOS in December 2017. We started small, added models and functionalities; went from Tango to iOS and now Android; tested, improved and launched – all this in 18 months at a 100 years old car manufacturer. In addition to showcasing what we did, how it is being perceived and what our plans for the future are, we love to share our project management experiences (lessons learned).

Life Track