Instagram and Pinterest created a new era for food photography & sharing. They became one of the main discovery platforms for restaurants and dishes. Restaurants had to adapt to the change by preparing more “Instagram-worthy” dishes to attract customers not only with taste but with visual appeal as well. In addition to pictures, videos have made their mark as well. Video media of colorful rainbow bagels or melting cheeses generated thousands of visitors to those restaurants.

Now Apple, Microsoft, Facebook, and Snap are investing heavily in immersive technologies like augmented, virtual and mixed reality. We believe the future of viewing and ordering food will be immersive, within AR, MR and VR environments.