Reshaping Retail and Lifestyle Industries with Augmented Reality

Room B5

As a leader in PLM, Internet of Things (IoT) and Augmented Reality (AR), PTC is excited to bring these technologies to the retail and lifestyle industries with the recent announcement of its new AR apps. These apps combine the capabilities of iOS 11 and ARKit – a new framework that enables unparalleled augmented reality experiences for iPhone and iPad – with PTC’s IoT Platform (ThingWorx) to enable retailers and lifestyle brands to transform how they design, develop, and sell their products. Join Quach Hai, Senior Director of Retail Product Management at PTC as he provides insights into how this mobile-led transformation will enable users to redefine the product creation process and customer experience, and allow retailers and lifestyle brands to do even more with iPhone and iPad.

Life Track