Location Based Entertainment as a Driver for Consumer Adoption of XR: There is Nothing Like the First Time

Room B5

2018 is the year of Location Based Entertainment with many VR experiences, arcades, pop-ups, tours and venues launching in malls, movie theatres, theme parks and on corners all over the world. Will location based entertainment consumer’s first great experience with XR? What will the impact of these locations on adoption of XR? Will location based entertainment last once technology advances the at-home products? What can we learn from the global Location Based Entertainment experiences in China, Japan, Korea, Dubai and beyond? How will LBE blow our minds this year?

Life Track