Looking at AR From a Social Lens

Room B5

Augmented Reality is inherently personal. Rather than be separated behind a screen, the content lives and interacts with the world around you. Facebook is enabling talented creators including artists, developers, brands and publishers to build experiences that are the most relevant to their audiences and the places they live. In this session, Matthew Simari, Product Manager for AR, will provide an overview of the Camera Effects Platform and our AR Studio tool, touching on new platform capabilities, tips for creating immersive experiences on mobile, and why AR/camera technology is the next big step for the ecosystem.

Life Track