The Virtual Flight of the Honey Bee

Room XK

Speaking from the bee’s perspective about what’s at stake for humanity due to the dying global honey bee population, the people behind Häagen-Dazs harnessed 360º VR to inspire change and get some brand buzz. The resulting immersive experience, made in partnership with Reach Agency and SPECTACLE VR, is one of the first recipients of HTC’s VR For Impact program. Learn about the impact and production challenges in this novel marketing effort from the lead digital strategist of Nestle, which owns the Häagen-Dazs brand. Check out the trailer and read more about the project:

XR4Good Track