VR’s Consumer Conundrum

Room J

How do you get more heads in headsets? What do you do when someone has a bad first experience with VR? This is key to the immersive industry’s success, as VR has to be experienced to be believed.

Co-author of Marketing New Realities and Founder of PitchFWD, Samantha G. Wolfe offers tips and tricks to get over consumer pushback to immersive experiences.

Sam will discuss:
– Overcoming consumer confusion
– Tools for marketing communications
– Effective responses to common complaints
– Role of VR experience curation

Design Track