Stefan Biermann

Head of Sales Innovations, BMW

Stefan has a 20 year track-record with BMW Group, the leading premium car manufacturer and service provider.

Having started in the financial services sector in Germany and Italy, Stefan moved to Sales steering and operations in the German market and on HQ levels in Munich/Germany.

Among others, he was heading the Regional Office in Munich for Sales Operations in the U.S. and Canada.

As current Head of Sales Innovations, he is constantly looking for promising technology-driven ideas and approaches, to test/pilot for application in BMW’s Sales and Marketing fields.

The transformation of a more than 100 year old car manufacturer towards Autonomous Driving, Connectivity, Electrification and Shared usage models has only just begun…

My Sessions

BMW i Visualiser – A Case Study

Room B5

With BMW i Visualiser, the first OEM global AR consumer experience for cars was launched for iOS in December 2017. This talk showcases the AR experience along with looking at the customer response, future plans and the project management process to get there.

Life Track