Global Head of Virtual Reality, Location Based Entertainment, HP
Joanna Popper is a Hollywood and Silicon Valley media executive with experience in TV, Digital, Film and VR/AR. She recently became HP’s Global Lead for Virtual Reality Location Based Entertainment. Prior she was the EVP of Media and Marketing at Singularity University, a Google-sponsored NASA-based company that trains leaders on emerging technology, and VP Marketing at NBCUniversal. Joanna developed a TV show partnership with NBC and Singularity University for “The Awesome Show,” a new broadcast TV series on tech and innovation produced by Mark Burnett with host Chris Hardwick. She is advising many immersive computing and digital media companies focused on VR gaming, holograms, haptic touch and video engagement as well as developing VR/AR content in the education and wellness spaces. She has spoken in the US and internationally on VR/AR, the future of media, retail, sports, journalism and diversity in tech. Joanna is on the Coalition for the Women in XR Fund and was selected as one of “50 Women Can Change the World in Media and Entertainment” by Take the Lead Women and “101 Women Leading the VR industry.”
How do you as an entrepreneur recognize shared goals? As a creator how do you know the right companies to team up with? How do you as an executive find the right fit in vendors for your company? In this panel we’ll discuss how to ask the right questions, meet the right people, and navigate opportunity in the XR industry and beyond.
2018 is the year of Location Based Entertainment with many VR experiences, arcades, pop-ups, tours and venues launching in malls, movie theatres, theme parks and on corners all over the world. This panel conversation will look at the LBE experience, impact of LBE on adoption and the growth of LBE around the world.