Laura Mingail

Senior Director, Marketing & Business Development, Secret Location - an Entertainment One company

Laura Mingail is an award-winning marketer, product innovator and VR/AR advocate. She has helped to build multiple VR and AR initiatives to drive consumer engagement and sales, such as the development of the VR/AR strategy for the ecosystem of businesses under one of Canada’s leading entertainment companies, Cineplex Inc. which included initiating and leading the relationship with The VOID.
As the Senior Director of Marketing & Business Development at Secret Location – the first company in the world to win a Primetime Emmy® Award for a virtual reality project, and an Entertainment One company – Laura focuses on developing strategies to monetize owned and partner VR content, including distribution, marketing, communications and brand partnerships.
Laura is regularly invited to speak and share her insights at influential conferences and festivals such as CES and SXSW on the fast-evolving landscape of VR/AR, and the many opportunities that the mediums present. She also contributes to UploadVR, one of the world’s top sources for VR news.

My Sessions

My Sessions

The Future of Business is Collaboration: Spotting Common Goals for Partnerships and Right Fit Vendors

Room XK

How do you as an entrepreneur recognize shared goals? As a creator how do you know the right companies to team up with? How do you as an executive find the right fit in vendors for your company? In this panel we’ll discuss how to ask the right questions, meet the right people, and navigate opportunity in the XR industry and beyond.

XR4Inclusion Track

Location Based Entertainment as a Driver for Consumer Adoption of XR: There is Nothing Like the First Time

Room B5

2018 is the year of Location Based Entertainment with many VR experiences, arcades, pop-ups, tours and venues launching in malls, movie theatres, theme parks and on corners all over the world. This panel conversation will look at the LBE experience, impact of LBE on adoption and the growth of LBE around the world.

Life Track