Louisa Spring

CEO, Vari Parks

Louisa Spring, CEO – Lawyer, producer, entrepreneur, Louisa Spring is an accomplished executive in the immersive media and gaming field. Louisa has worked on award winning VR campaigns for Mini-Cooper and NYTVR, the award winning game Firebird: La Peri, we well as worked with other major game distributors on PC and VR games.

She has moved the needle at every VR company she has worked with including bringing Walmart to Spatialand which resulted in a successful acquisition.

As CEO of Vari, she is focused on immersive gaming / experiences and esports in locations around the world.

As a TV producer Ms. Spring has worked with Far Moor, (The Fall, acquired by Endemol) and Roger Moore, (007). She’s a former member of the board of BAFTALA, and practiced law in London.

My Sessions

Engaging Sports fans TODAY with VR/AR/MR

Room B5

The panel will analyze what is going on today on the Sport industry around immersive technologies VR/AR/MR. What are the more advanced use cases around xR tech applied to sports, and particularly to the fan engagement. What is from the consumer point of view what generates fan engagement, and how to monetize this fan engagement, how to transform it into a business generation machine. We will have also the technology point of view, where are the current challenges of the immersive technologies to generate a true and sustainable fan engagement beyond the first WoW effect and what the industry is already doing to overcome them.

Life Track