Extended Reality Lead, Accenture Interactive
Matteo Aliberti is the Immersive Experience EALA Go-To-Market lead at Accenture Interactive. He has years of experience in the field of digital innovation, including Virtual Reality, Augmented Reality, Artificial Intelligence and AR Voice Assistants.
He envisioned and delivered ground breaking Augmented Reality solutions to engage with customers for BMW, JEEP, Fiat and Nestle innovative ways.
Matteo has an MBA from Cranfield Business School and is also an Associate member of the Chartered Institute of Marketing with publications on leading media like the Financial Times and Forrester.
With BMW i Visualiser, the first OEM global AR consumer experience for cars was launched for iOS in December 2017. This talk showcases the AR experience along with looking at the customer response, future plans and the project management process to get there.