Max worked in the games industry at Electronic Arts for a decade on The Sims franchise before joining Google to do immersive computing. He initially worked on physical installations showcasing Google’s search and data technology and then transitioned to building virtual immersive experiences in VR and AR. His current project/team’s mission is to bring VR and AR to the web to enable web developers to create immersive websites. Max is very excited about developers being able to create immersive experiences using Javascript and HTML in order to democratize these technologies and enable many exciting use-cases that are only possible on the web.