Partner, Object Theory
Michael Hoffman is the co-founder of Object Theory, a Microsoft HoloLens and Windows Mixed Reality development agency, providing end-to-end services for enterprise clients from envisioning through delivery, with a focus on strategy, user experience, and development. Object Theory was selected by Microsoft to be a partner in their Microsoft HoloLens Agency Readiness program. This program connects prospective HoloLens customers with trained solution providers, enabling them to develop great holographic content to help transform business. Prior to forming Object Theory, Michael led the creation of showcase experiences for Microsoft HoloLens as a Principal Engineering Lead in Microsoft Studios. Michael’s Microsoft HoloLens work includes some of the remarkable demos created for Autodesk Fusion 360, Trimble, the JPL/NASA Curiosity Mars rover, and other undisclosed initiatives. Michael’s history also includes stints at Google/YouTube and Nike Digital Sport, working on a number of high profile projects.
Today, four years in, Object Theory has spoken to many hundreds of innovators and business leaders across a dozen industries to hear the types of 3D business problems they wish to solve with mixed reality. In this process clear patterns have emerged in the types of use cases that match well with mixed reality’s unique advantages.