Mike Bloxham is an insights architect. For over 25 years, he’s been disrupting, and re-defining the ways media and market research are employed to shape our understanding of the world around us and to better inform the decisions companies make. Currently the Senior VP of Global Media & Entertainment at Magid-and Co-Chair of its VR/AR Insights Consortium-he challenges conventional wisdom and uncovers new and actionable perspectives at brands, media and tech companies, and agencies to help them better understand and engage with audience attitudes and behaviors.

An acknowledged source of thought leadership, Mike speaks regularly at conferences and is a content contributor for Mediapost and others. His perspective is always consumer-centric and has led to the successful execution of a large number of branding, communications, UX, product development and consumer insight studies. His past bona fides include being Director of Insight & Research for the Center for Media Design at Ball State University. There, he led the team that developed and deployed the observational research method behind the famous Middletown Media Studies as well as the Video Consumer Mapping Study for the Council for Research Excellence – still the most comprehensive media consumption study ever undertaken.

In his free time, Mike would like to say he’s climbing mountains, writing his memoir, and saving the animals of the world. But in truth, his favorite pastime is enjoying great food in good company.