Head of Go-to- Market, Accenture Extended Reality
Raffaella Camera is part of the Accenture Extended Reality (XR) practice and serves as Head of Go-to-
Market for North America. Joining Accenture in February 2017, Ms. Camera shapes virtual reality and augmented reality (VR/AR) offerings, directs the strategy for the creation of XR experiences, manages direct sales in collaboration with internal account teams, oversees indirect sales through the development of assets such as case studies and demos, develops partnerships with external content creators, and leverages partnerships with the VR/AR ecosystem to create revenue opportunities.
Ms. Camera brings 20 years of experience in growing and promoting businesses in the digital ecosystem
and direct experience in AR, VR, live video, social and ecommerce. As a business development, strategy, partnership and account management leader, she has helped grow advertising agencies and strategic corporate divisions of digital, entertainment, advertising, ecommerce and emerging technology companies.
Within the digital space, Ms. Camera has sold and created digital campaigns (websites, mobile, display, earned media, SEO, SEM, social); defined, set up and run ecommerce businesses (corporate and start-ups); developed and run partnerships for a recognition-based and AR/VR-based mobile platform; created launch plans and partnerships for live video-based social platforms; and set up the digital partnerships portfolio for an entertainment company.
Over her career, Ms. Camera has acquired and managed more than $200 million in business for clients and partners, including major retailers, consumer goods and services, broadcast media companies, automotive manufacturers, and travel and leisure companies. She has also been a key participant in raising and closing $40 million+ in funding. Ms. Camera has won multiple awards in advertising and emerging technology, including Best VR
Branded Entertainment at VR Fest, Communication Arts, Webby, and IDG’s DEMOgod Award for Best AR Retail Shopping solution.
An MBA graduate of University of Southern California (USC) Marshall School of Business, Ms. Camera also holds a masters of piano performance from the USC Thornton School of Music and undergraduate degrees from universities in Italy. As a former concert pianist, Ms. Camera performed at a variety of concert halls in Europe and received her SAG membership in the US.
Breakthroughs in mobile XR technologies such as 6DoF, 3D audio and intuitive tracking, are transforming the enterprise with more immersive and interactive user experiences.